Community Information Manager
Acts as a public information officer on behalf of the County. Coordinates citizen information and community outreach, media and public relations, marketing, and events to promote and facilitate access to the services provided by Larimer County. Conducts internal communication campaigns when necessary.
The following statements are illustrative of the duties and responsibilities of the job. The organization retains the right to modify or change the duties and responsibilities of the job at any time.
Knowledge, Skills, & Abilities:
- Receives general direction from the County Manager.
- Exercises direct supervision of temporary, project employees as assigned.
- Educate and direct County employees regarding media relations and development and dissemination of public information, programs, and campaigns; prepare employees being interviewed by media or responding by written comment. Publish print and electronic County informational columns and host County radio and television programs as planned.
- Prepare and coordinate education, marketing, and advertising materials for print, television, video, Internet, presentations, and radio to explain and promote Larimer County.
- Prepare and maintain policies for the county's use of social media and assist departments with social media strategies for public outreach.
- Write, review, and distribute press releases; maintain updated media contact lists.
- Maintain effective working relationships with members of the news media and work to facilitate their access to County government; respond to inquiries from the public, news media, or others by either providing information directly or referring to appropriate County staff; contact appropriate news media to offer follow-up information on stories covered previously.
- Monitor County activities to identify developments which may be of interest to the news media and media attention given to County activities and issues; keep County staff informed of issues that seem to be important to the public and develop plans to address these issues in a timely manner.
- Act as a resource for County staff in developing and reviewing public information programs and media describing the services delivered by County departments.
- Respond to citizen inquiries and coordinate regular citizen outreach opportunities.
- Plan, schedule, and coordinate all activities necessary to carry out special event including facility arrangements, booking speakers, and preparing and distributing promotional material.
- Attend County meetings and functions where media are present acting as a resource for both County staff and members of the media.
- Coordinate the County website contact with Webmaster and County departments; respond to Internet questions and electronic requests for information.
- Ensure the appropriate use of the County logo by reviewing materials.
- Coordinate the Board of Commissioners' biennial citizen survey.
- Participate in various committees and boards related to program activities and responsibilities.
- Coordinate and supervise the franchise agreements and franchise agreement renewal process with cable television providers throughout the county.
- Perform other duties as appropriate or necessary for performance of the job.
- Appropriate journalistic styles.
- English usage, spelling, grammar, and punctuation.
- Non-media public information channels such as civic and professional associations, other governments, political parties, traditional and non-traditional education organizations, and special interest groups.
- Basic knowledge of still and video photography.
- Principles and practices of public information dissemination.
- Communicate clearly and concisely, both verbally and in writing.
- Read and comprehend department and County rules, regulations, policies, and standard operating procedures.
- Work closely with elected officials and other County staff in developing information resources for the public and the media.
- Identify opportunities to develop public interest in County government.
- Develop effective public information collateral including written and electronic materials.
- Market the County's message using a wide variety of communication tools.
- Recognize and effectively respond to concerns expressed by the public.
- Use word processing, publishing, and internet software.
- Evaluate the essential public information content of memos, resolutions, motions, reports, and other documents.
- Communicate in a clear and concise manner, both verbally and in writing.
- Act as an official representative of the County in a professional manner with local, state, and national agencies and organizations.
- Establish and maintain effective working relationships with other County employees, representatives of other agencies and organizations, and members of the community.
- Five years experience in a directly related field such as journalism, public relations, or marketing or in the performance of public information officer duties for a similar public or private organization.
- Equivalent to a Bachelor's degree from an accredited college or university with major coursework in Journalism, Public Relations, Public Administration, or a related field.